Law360: Founding of Greenberg Gross
Law360
by Ciaran McEvoy
April 2, 2013
Two Irvine, Calif.-based shareholders at Greenberg Traurig LLP are setting up their own litigation firm specializing in high-stakes commercial lawsuits and located in the neighboring city of Costa Mesa, they announced Tuesday.
Alan A. Greenberg and Wayne R. Gross' law firm is dubbed Greenberg Gross LLP. Before teaming up to found their own firm, the legal duo won a $50 million jury verdict in 2011 on behalf of Newport Capital Advisors LLC in a dispute with nonprofit investment manager Commonfund over a series of Los Angeles properties, including the Hollywood Palladium. Gross said Tuesday that the law firm is in the process of hiring lawyers and plans to offer clients a flexible fee structure.
“Big firms traditionally use a leverage-billing model that does not reward efficiency,” Gross said. “If a case calls for a contingent fee, a fixed fee or a hybrid fee, Greenberg Gross will provide such an alternative billing option to the client.”
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