Greenberg Gross in Money Magazine

Bloomberg Businessweek, Fortune & Money Magazine
February 2016
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Greenberg Gross LLP, one of the elite law firms in California, is regularly called upon by large companies, senior executives, and top law firms to handle their most significant legal battles. The firm has triumphed equally in both pursuing and defending high-stakes business cases, scoring multimillion-dollar verdicts on the one hand, while also defeating company-endangering lawsuits on the other.
Alan Greenberg, the firm’s managing partner, explained: “Wayne Gross and I left Big Law to form a completely new firm where we would pursue justice for clients in need of the very best legal talent, whether on the plaintiff or defense side.”
Creation of the Firm
The creation of this top trial firm was sparked by a trial. In 2011, founding partners Greenberg and Gross, then shareholders in a global law firm, made national headlines for winning a $50 million jury verdict in a dispute over the iconic Hollywood Palladium. The verdict was remarkable not only for its size, but also because Greenberg and Gross obtained punitive damages—$34 million—on a counterclaim for the defendants. “We were delighted to turn the tables on a plaintiff who victimized and unfairly sued our clients,” Gross said.
In forming Greenberg Gross, the founding partners set out to create a firm whose lawyers would pursue justice with the same skill, determination, and imagination for all clients. Since opening in April 2013, Greenberg Gross has grown to 16 lawyers with degrees from top law schools, including Yale, New York University, and the University of Chicago. The firm’s lawyers are personally accomplished in multiple disciplines. One attorney taught philosophy at UCLA; another was nominated three times for the Pulitzer Prize. What they have in common is deep experience in complex financial litigation, class actions, and intellectual property matters.
Blue-Chip Clients With High-Stakes Matters
The firm’s commitment to excellence has enabled it to secure blue-chip clients in high-stakes matters, including AIG, the New York-based insurance giant, Cavotec SA, a Switzerland-based global engineering firm, Frontline Corporate Services, a London-based manager of billions in worldwide assets, and important regional clients, including the Automobile Club of Southern California and Goodwill of Orange County.
The commitment has succeeded for clients. When Cavotec was sued by a former officer, the firm not only defeated the lawsuit but won millions—including punitive damages—against the officer, once again enabling a client unfairly sued to turn the tables. In another matter, the firm secured the complete dismissal — during jury selection — of a $600 million RICO claim asserted against a prominent law firm.
In its pursuit of justice, Greenberg Gross has squared off against many prominent companies as well. It has filed class actions against Volkswagen and fantasy sports operations DraftKings and FanDuel. It won a seven-figure jury verdict for a former chief operating officer who sued a chain of dialysis centers for defrauding him of his share of the $43 million sale of the centers.
“We have no desire to be the largest law firm measured by number of offices or lawyers,” Greenberg said. “We simply desire to be the firm of choice for plaintiffs and defendants in their most significant and challenging business cases.”
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